The wild west of brands
The problem​: everyone is busy, everyone is doing their own thing.
In the past, brand assets would be released with minimal direction or not at all. And wouldn't you know it, our marketers had to still do their jobs.
Unfortunately, it meant the company didn't have a unified brand.
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So how do you create a cohesive brand that doesn't get in anyone's way?
The goal
​We needed a brand guide that was:
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current
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easy to navigate
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simple to understand
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available for external vendors
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scalable for the future
The process
On top of being lead designer and having a hand in most design projects, I also looked at those who used the brand daily.
I interviewed D.R. Horton marketers from all across the country and my boss, the brand manager who built the foundation of the unified brand.
The result
A mobile-friendly website that marketers and external vendors have access to on the go.
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On top of training and inspirational brand speeches, this is a tangible resource that is easily maintained by the corporate marketing team.
