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COPYWRITING
A former coworker once said I’m not a good writer.
I started writing anyway. Whoops.
My approach: simplicity and personality. Then revert back into a jaded teenager and try to gauge how far back my eyes roll when I read it.
Creating a voice for
D.R. Horton
The company message always seemed like an afterthought.
Copy was long, always company-focused rather than user-focused, and leaned into tradition.
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While at D.R. Horton, I've changed the way we approach our words.
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